Fons is a premium brand and therefore doesn't sponsor large cycling teams. We'd like to sponsor people or organisations we find inspiring and share the same values Fons does. We'd like to get in touch with inspirational people and see how we can help each other.
During our development process and the creation of Fons we were inspired by many women in the cycling world and beyond but one woman stood out from the crowd: Alfonsina Strada! In 1924 Alfonsina finished the Giro d'Italia and therefore she is the first and only woman to ride in the Giro d'Italia. Alfonsina fought hard against the prevailing prejudices and imposed values of that time. This piece of cycling history inspired us to name our brand as a tribute to Alfonsina. At Fons, we are always on the lookout for organisations and people who inspire us as much as Alfonsina Strada has.